Abandoned cart recovery
Chasing carts that never became orders.
Most people who put something in a cart do not buy it. Recovery chases those carts on a channel you choose, with wording you can test.
How a cart becomes abandoned
A cart is marked abandoned after a period of inactivity you set under Settings → Cart recovery. Contact details are captured on the cart before payment, which is what makes the cart reachable at all.
Do not set the window too short. Thirty minutes catches people who are still deciding, and a nudge that arrives while someone is mid-thought reads as surveillance. A few hours is usually right.
Message variants
You write several versions of the nudge and the system rotates between them, then reports which actually recovered carts. That is the difference between knowing and guessing.
Each variant has:
| Channel | WhatsApp or email |
| Content | Your copy, or an approved WhatsApp template |
| Active | Switch a variant off without deleting its history |
Test one thing at a time
Two variants differing only in the offer tells you whether the discount matters. Two differing in tone, timing and offer tells you nothing.
Send caps
A hard limit on how many times one cart is chased, set in Settings. Respect it. The difference between a helpful nudge and being blocked is roughly two messages.
Writing one that works
- Be useful, not needy. "Your cart is still here, and the link below rebuilds it" beats "Did you forget something?"
- Name the product. A generic reminder is easy to ignore.
- One link, straight back to the cart. The link rebuilds their exact basket.
- Do not open with a discount. Train people to abandon carts and they will. Save the offer for a second message, if at all.
- Answer the real objection. Often it is delivery cost or time, not price. Saying "delivered in 3 days, free over ₹X" recovers more than 5% off.
One-click restore
The link in the message rebuilds the exact cart on any device. They do not have to find the products again — which is the step most people will not repeat.
Measuring it
Cart recovery performance in Reports shows sends, carts recovered and revenue recovered, per variant. Judge on revenue recovered, not open rates.
Still stuck? Message us on WhatsApp — we would rather answer than have you guess.