Help

Running your store.

Setting GoSell up, adding your catalog, taking orders and getting people back. Written for whoever runs the shop. If something here is wrong or missing, tell us — that is a bug in the docs.

Setting up

First stepsWhat to do the day you get your store, in order. Store settingsBusiness details, currency, tax, and the basics every order depends on. Taking paymentsConnecting Razorpay, prepaid and COD. ShippingZones, rates, weights and connecting Shiprocket. Look and feelLogo, fonts, colours, header and footer.

Your catalog

ProductsAdding products, variants, images, pricing and stock. Categories and attributesOrganising the catalog so people can find things. ReviewsCollecting and moderating customer reviews.

Selling

OrdersThe order lifecycle, from placed to delivered. Shipments and trackingBooking couriers, labels, pickups and RTO. CustomersThe customer record, and how one person is one record. Discount codesPercentage, flat, free shipping and conditional rules. ReportsSales, traffic, attribution and what to watch.

Integrations

How integrations workCredentials, test buttons, webhooks and what to connect first. RazorpayKeys, the webhook, and going live. ShiprocketAccount, pickup location, dimensions and tracking. Email (SMTP)Sending order confirmations and marketing email. WhatsApp Cloud APIMeta app, permanent token, webhook and templates. InstagramDMs, comment auto-replies and the webhook. Meta Pixel, CAPI and GA4Conversion tracking that survives ad blockers. AI providerChoosing a provider, a model, and capping the spend. Storage and CDNMoving images off the server and serving them fast. Connecting Claude or ChatGPTAsk questions of your store in plain language.

Marketing

Abandoned cart recoveryChasing carts that never became orders. Campaigns and journeysBroadcasts, audiences and automated sequences. WhatsApp and InstagramOne inbox for both, and how replies work. AIDrafting copy, the shopping concierge, and connecting Claude.

Self-hosting

Installing on your own serverRequirements, install, cron and going live, if you host it yourself. Backups and updatesKeeping a self-hosted store safe and current.

Your storefront

Pages and navigationBuilding pages from sections, and your menus. SEOMeta, sitemaps, redirects and the SEO audit. Your domainPointing a domain at your store and getting HTTPS.