Three years is where the difference shows.
Month one, a subscription looks cheap. It is the thirty-sixth month that decides whether you bought software or just kept paying rent on it. Put your own numbers in below.
Your numbers, not ours.
We deliberately don't pre-fill a competitor's price — plans change and yours depends on which add-ons you actually use. Open your current invoice and type what it says.
Total order value in an average month.
The base plan on your current or intended platform.
Cart recovery, WhatsApp, reviews, page builders, reporting — add them up.
The platform's own commission only. Leave out your payment gateway's charge — you pay that either way.
Paid to your own provider. Adjust to whatever plan you'd actually buy.
Over three years
Over 36 months, on the figures above.
Arithmetic only — it multiplies what you typed by 36 months. It doesn't know your growth rate, and it can't account for a plan you upgrade halfway through.
Three ways to put a D2C brand online.
Generalised, because every platform and plan differs — check the specifics of whichever one you're weighing against this.
| GoSell | Rented SaaS platform | Open source, self-assembled | |
|---|---|---|---|
| Cost shape | ₹30,000 once | Monthly, forever, rising with add-ons | Free licence, then developer time |
| Cut of your revenue | None | Commonly a percentage per order | None |
| Where it runs | Any host you pick | Their infrastructure only | Any host you pick |
| Source code | Handed to you | Never | Public |
| WhatsApp & Instagram inbox | Included | Usually a paid app | Plugin hunt, then glue code |
| Abandoned cart recovery | Included | Often a paid app or higher plan | Plugin, often paid |
| Pincode serviceability & COD | Built in | Region-dependent, often an app | Plugin or custom work |
| Razorpay & Shiprocket | Wired up for you | Available, setup on you | Plugins, setup on you |
| ROAS & ad spend reporting | Included | Usually a paid analytics app | Build it yourself |
| Time to live | 7–10 working days | Days, if you do it all yourself | Weeks to months |
| Who fixes it at 2am | You, us, or any PHP developer | Their support queue | You, or whoever you hire |
| Leaving costs | Nothing — you already hold it | A rebuild, plus export limits | Nothing |
Scroll the table sideways to see every column →
When a rented platform is the better call.
We would rather lose the sale than sell you the wrong thing and spend three months arguing about it.
Choose a rented platform if…
- You want to be selling this afternoon and can't wait a week and a half.
- You need a specific app from their marketplace that nothing else replaces.
- Nobody on your side will ever touch hosting, and you want that to be someone else's problem permanently.
- You're testing whether the product sells at all and don't yet want to commit capital to infrastructure.
Choose GoSell if…
- The monthly bill has started to annoy you, and the app bills more so.
- You're doing enough volume that a percentage cut is real money.
- You want your customer and order data on infrastructure you control.
- You sell in India and need COD, pincode checks and WhatsApp to work properly rather than approximately.
- You want the option to hire any developer, not only ones who know one platform.
See the real admin before you spend a rupee.
Twenty minutes on a screen share. We open a live store, add a product, run a test order through Razorpay, push it to Shiprocket and show you the WhatsApp thread it creates. If it isn't right for you, we'll say so.